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PEMASARAN JASA PENDIDIKAN IAIN ANTASARI (PERSPEKTIF MARKETING MIX JASA PENDIDIKAN)

Juhaidi, Ahmad (2014) PEMASARAN JASA PENDIDIKAN IAIN ANTASARI (PERSPEKTIF MARKETING MIX JASA PENDIDIKAN). Khazanah,Vol. XII. No. 02 Juli-Desember 2014.

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ABSTRAK

Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process

Item Type: Article
Subjects: L Education > L Education (General)
Depositing User: Juhaidi Ahmad AJ
Date Deposited: 27 Jun 2015 03:42
Last Modified: 27 Jun 2015 03:42
URI: http://idr.iain-antasari.ac.id/id/eprint/59

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